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It's an online experiment that depends on measuring the facial expressions & target audience emotions while watching a proposed video to be launched as an ad, or a post or a banner...etc, to see whether they are going to deliver the intended emotions or we need to change something about it, and if so where exactly? This is using AI technology to max your marketing activities efficiency.
It's a UNESCO developed tool that aims at determining the potential drivers, trends, signals of change; whether a tool, technology, new behavior, new policies...etc, that will affect the future market in 10-50 years from now, and how can your business be ready to the undesired future scenarios, and how it can make use of the hidden opportunities to reach the desired future scenarios.
Store Impact Solution: It's a shopping experience model that intends to measure everything related to your products performance on shelf, starting from the store brand, store size, store location, store layout, brand presence on shelf and shopping intention, in order to maximize your brand conversion rate & such your sales efficiency. AI technology is used here as well.
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