We are the first market research and future thinking agency that serves startups and SMEs. The passion that drew us to this step was the market gap existing in this segment while earning industry expertise, due to their very special nature. In addition, this segment has lack of awareness of how market research and future thinking can enlighten their path.
All of this has urged Unica to partner with key field agencies, key incubators, accelerators, VCs, marketing agencies, management consultancies, financial advisories, training academies & entrepreneurship events, locally, regionally and globally, offering the best combination of research practices in the industry, trainings and consultations that can enlighten startups’ & SMEs’ path.

We aim to be the
main market research and future thinking consultancy that serves
Startups & SMEs Globally

Enlightening Entrepreneurs’, Startups’ & SMEs’ path globally.
Partnering with incubators, accelerators, venture studios as well as
Management consultancies, financial advisories, marketing agencies, training entities
and key events that serve startups & SMEs globally

Ex-Head of Exploration & Experimentation at UNDP Accelerator Lab
11 Years of Experience Across the US, the EU, the Arab Region & Africa.
Had the honor of co-working on updating Egypt's 2030 Sustainable Development Strategy.
Developed Exports strategy that aims at making Egypt a top exporter in Tomato Concentrate Industry
Co-working on designing a Portfolio Approach for Sustainable Tourism Strategy in Egypt.
Co-Updating UNDP Egypt & UNDP Cameroon CPD.
Weekly Signals Mapping for UNDP Egypt CO
Leading on Designing Futures Big Data Platform for UNDP Egypt (Egypt’s Horizon Scanner)
Developing AI, Portfolio Approach & Horizon Scanning Capacities of UNDP Cameroon staff & partners
Double MA in Law and Economics from Hamburg and Cairo Universities and BS in Economics and Statistics from Cairo University - English Section
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