We are the first market research agency that serves startups and SMEs. The passion that drew us to this step was the market gap existing in this segment while earning research industry expertise , either due to their lack of affordability or due to their very special nature. In addition, this segment has lack of awareness of how market research can enlighten their path.
All of this has urged Unica to partner with key field agencies, key incubators, accelerators, VCs, marketing agencies, management consultancies, financial advisories, training academies & entrepreneurship events , locally, regionally and globally, offering the best combination of research practices in the industry, trainings and consultations that can enlighten startups’ & SMEs’ path.
We aim to be the
main market research consultancy that serves
Startups & SMEs Globally
Enlightening Entrepreneurs’, Startups’ & SMEs’ path globally.
Partnering with incubators, accelerators, venture studios as well as
Management consultancies, financial advisories, marketing agencies, training entities
and key events that serve startups & SMEs globally
Head of Exploration at UNDP Accelerator Lab
10 Years of Experience Across the US, the EU, the Arab Region & Africa.
Had the honor of co-working on updating Egypt's 2030 Sustainable Development Strategy.
Developed Exports strategy that aims at making Egypt a top exporter in Tomato Concentrate Industry
Co-working on designing a Portfolio Approach for Sustainable Tourism Strategy in Egypt.
Co-working on UNDP Egypt CPD sensemaking.
Weekly Signals Mapping for UNDP Egypt CO
Leading on Designing Futures Big Data Platform for UNDP Egypt (Egypt’s Horizon Scanner)
Double MA in Law and Economics from Hamburg and Cairo Universities and BS in Economics and Statistics from Cairo University - English Section
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