Unica 
Research and Consulting
Unica 
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Unica's Services

Industries

Fast Moving Consumer Goods (FMCG)

Financial Services

Information & Communication Technology (ICT)

Real Estate & Hospitality

Social Research

Education

Strategies & Policy Making

Fertilizers

E-Commerce

Services

Direct Market Research Service Provision

Market Assessment

 If you are entering a new market, or expanding in a new one, and want to understand all the market pillars; competition, customer behavior, industry analysis and PESTEL analysis, then this study is for you! 

Product Test

If you have a new product, and you want to test it its market acceptance before launching, then this study is for you! 

New Concept Test

If you have a new concept, that you want to test before spending your time and money on product development, then this study is for you! 

Package Test

If you have a new packaging for your product, that you want test that it'll enhance your brand image before launching it, then this study is for you! 

Marketing Communication Strategy

If you are entering a new market, and want to know how to reach your prospects using the most effective strategy, then this study is for you! 

Pre & Post Campaign Evaluation Assessment

If you are launching a marketing campaign, that you want to test before spending your money on it, to make sure it'll bring the needed objectives, or your previous marketing campaigns didn't work well and you want to know why, then this study is for you! 

Monitoring & Evaluation Studies

If you are to start a new project and want to know how to put the right indicators that will help you monitor and evaluate it on an ongoing basis, or you have finished a project and want to make sure that it met its planned goals, then this study is for you! 

Taste Test

If you're an F&B, and you are launching a new taste that you want to test before launching to make sure it'll have the planned market acceptance, then this study is for you! 

Mystery Shopping

If you have an internal system (e.g. Certain Rules for your Customer Service or Sales Team...etc.), that you want to make sure it's applied by your team as planned, and that it matches the market standards, then this study is for you! 

Customer Satisfaction

If you want to make sure that your clients are satisfied with your product/service and all the accompanying attributes; customer service, sales... etc., then this study is for you! 

Needs Assessment

If you want to understand the prospect needs, and find their top shortages and market gaps, to make sure that you pick a product/service based on market needs, then this study is for you!

Brand Health analysis

If you want to keep an eye on the ongoing market changes and how your brand is performing within these changes context, to sustain and take the needed actions on time, then this study is for you! 

Market Size Estimation

If you want to know your potential market size, to know whether this market is worth it or not, or you need to show your investors that your market is big enough, then this study is for you! 

Sessions & Workshops

Sessions & Workshops

If you don't know what's meant by Market Research? How it can benefit you? When do you need it? And what type of study do you need? All of that Supported by real life case studies! Then join our sessions and workshops!

1:1 Consultancy

If you are having a business problem and you need guidance or mentor-ship, book 1 hour with us and we'd be happy to help you out!

Unica Research & Consulting

25 Naguib El-Rehany st., Down Town, Cairo

+201007017192

Copyright © 2020 Unica Research & Consulting- All Rights Reserved.

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