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We are the First market research agency that serves startups and SMEs
The passion that drew us to this step was the market gap existing in this segment while earning research industry expertise , either due to their lack of affordability or due to their very special nature. In addition, this segment has lack of awareness of how market research can enlighten their path.
We're the first research agency that brings innovative market research tools & models to the middle east.
Together with our European partners, we have supported large corporates & multinationals globally with our tools across different industries in optimizing their sales funnel promotions & advertising campaigns efficiency, and making them well-prepared for the potential future market scenarios 10-50 years from now.
All of this has urged Unica to partner with key incubators and field agencies, management consultancies & marketing agencies locally, regionally, and globally offering the best combination of research practices in the industry, training's and consultations that can enlighten startups’ & SMEs’ path
The First Market Research Agency that specializes in supporting Startups & SMEs
Market Research Partner for Egypt's Key Incubators
Market Research Partner to Pheonix-ed, Level's Ventures, Ubuntu Group & Big Silly Bug
Over 10 Years of Experience in the local & international Markets • Expertise in all market research industries (Desk Research, Qualitative & Quantitative)
We're the first research agency that brings innovative market research tools & models to the middle east.
Together with our European partners, we have supported large corporates & multinationals globally with our tools across different industries in optimizing their sales funnel promotions & advertising campaigns efficiency, and making them well-prepared for the potential future market scenarios 10-50 years from now.
Vision
We aim to be the main market research consultancy that serves startups & SMEs globally
Mission
Enlightening Entrepreneurs’, Startups & SMEs’ path globally
Partnering with incubators, accelerators as well as management consultancies & marketing agencies that serve startups & SMEs the main market research agency
Unica
Serves Africa, Asia, Europe, US, Middle East & Egypt
Engy has 7 years of experience in market research and consulting in MENA region markets, such as Egypt, Jordan & GCC, & in African markets such as Tanzania, as well as American and Western European markets.
She conducted consulting & market research for startups, governments, private sector and international organizations as GIZ, UNICEF & UNIDO.
Regarding macroeconomic strategies, she had the honor of co-working on updating Egypt's 2030 Sustainable Development Strategy. She also had the honor of developing an Export Strategy Roadmap for Egypt in Tomato Concentrate industry.
Engy is also the Head of Exploration at UNDP Accelerator Lab, that’s part of a global network of 93 labs that aim at exploring sustainable development challenges using collective intelligence, future thinking and uncommon data sources.
For her education, she has an MA in Economics from Hamburg University and BS in Economics and Statistics from Cairo University - English Section.
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